Heritages Lanes, based in Red Deer Alberta, offers good, old-fashioned bowling entertainment fun and sells access to their rewards program for a $5.00 annual fee.
The top 10 customers have spent $62,973 and counting!
Customers receive 2 free games of bowling that expires in 1 month. Heritage averages a 21.3% redemption rate resulting in $1,504.79 in average monthly sales from their birthday promotion.
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